DUBAI — In a fashion befitting the bombastic rhetoric and larger than life action Akshay Kumar’s latest picture promises, the frenetic promotion of swashbuckling flick Rowdy Rathore got underway in Dubai on Thursday with a whirlwind tour of the city.
A packed press conference at the Grand Hyatt saw Akshay and co-lead Sonakshi Sinha, accompanied by director Prabhu Deva, drive up to the hotel on the back of a traditional removal truck — a tongue-in-cheek indication of the movie’s tone — before forming a procession alongside a host of Bhangra drummers, which meandered noisily to the ballroom.
Akshay, donning his character’s trademark moustache and brightly coloured trousers, and Sonakshi, dazzling in an elegant white sari, both looked the part as they took their seats on stage next to their somewhat shy and retiring director.
“Let’s get rowdy,” the MC declared as a preview of the film was beamed onto a specially constructed screen behind the stars.
“Don’t angry me,” is the protagonist, Vikram Rathore’s catchphrase (a homage to, Akshay intoned, some more colourful dialogues of the 70s), which the actor subsequently revealed was pilfered from a man the director had met in real life. Any other allusion to reality, however, looks far from the order of the day if the two trailers are anything to go by. For what audiences will no doubt enjoy when the film opens in the UAE on May 31 is a hilariously self-aware action movie deliciously laced with irony and hard-hitting stunt sequences.
Akshay, presumably still revelling in the news he is to be a father for the second time, explained the thinking behind his role.
“There is rowdiness in all of us,” the 44-year-old stated. “When you get home after work, your rowdiness comes out, so everybody can relate to Vikram. I didn’t need to do any homework. I’m a rowdy guy. But she (Sonakshi) is the rowdiest of us all.”
Sonakshi responded with a laugh and could only agree. The actress went on to address the issue that despite this being only her second movie, much is made of her choice of conventional ‘desi’ type roles. “I am an Indian girl,” the beautiful Patna native intoned. “I have come into the industry at the right time, as these parts are popular, although I play a more glamorous character here than in my last film.”
Check out the full interviews with Akshay and Sonakshi and more about the film in next week’s City Times.